‘The Conversation’ digital art installation at Assembly Row
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‘The Conversation’ digital art installation at Assembly Row

As a final touch to the façade of the 455 Grand Union building in Assembly Row, Cranshaw Construction supported the installation of the LED digital art screen “The Conversation”.  The Conversation is a six-story, 10,500 SF, LED screen that depicts three heads, one facing forward, one right, and one left, that are canvasses for digital artwork by local and regional residents.

Prior to installation, supplemental structural steel attachments were embedded in the parking levels structural slab. From there the screen, which had been built in multiple pieces, was erected with a crane and attached to the embedded structural supports. The LED fixtures are powered from the building at each individual level of the parking garage.

Read The Boston Globe article
‘The Conversation’: Digital art installation at Assembly Row speaks volumes